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THE MARKET OPPORTUNITY:

The supply chain is the engine room of the economy, underpinning the booming resources, agribusiness, manufacturing and retail sectors. Recent research found supply chain industries contribute over 14 percent to GDP — the biggest slice of the pie — as the nation’s freight task increases exponentially in size and value.

In recognition of this, supply chain management is becoming an increasingly important business function, and an increasingly complex task for practitioners charged with making the supply chain tighter, leaner, greener, cheaper.

This relentless demand for improved productivity is driving massive investment across the chain. Supply chain
managers are looking for logistics providers with greater reach and specialised service; smarter recruitment solutions with a shallowing labour pool, and self-education opportunities to further their own experience; prime industrial land in a tightening market; they’re expanding materials handling and warehousing equipment and vehicle fleets; and looking for more sophisticated and advanced technology systems.

It is SupplyChain Review readers who are stoking the coals of the logistics engine, driving strategic and investment decisions to stay connected in an ever-changing supply chain.


THE MARKET CONNECTOR:

SupplyChain Review is Australasia’s premier logistics management resource. The publication — in print and online — is considered the leading authority on supply chain intelligence because it treats readers with intelligence, delivering the information they need when they need it.

Our research shows more supply chain professionals are utilising SupplyChain Review to stay informed and make key strategic and investment decisions — more than 70 percent of readers surveyed believe our content is ‘very good’ or ‘excellent’.

Our bi-monthly high-gloss publication is a leader for supply chain thought and independent case studies, keeping supply chain professionals informed on the latest industry trends, issues and products in procurement, warehouse and distribution management, materials handling and technology systems, and integrated supply chain models, along with deep-reaching analysis on key market players and strategic issues.

Supply chain professionals stay connected through SupplyChain Review.


THE READERSHIP:

SupplyChain Review boasts an elite readership of key decision makers in logistics management. Our tightly-targeted editorial is reflected in a readership consisting largely of CEOs and supply chain managers, while almost half are at management level in supply chain, procurement, warehousing and transport.

These readers are drawn from some of Australia’s top manufacturing, retail and logistics businesses — more than half of readers say their companies employ more than 100 staff. And they are influential, with three-quarters involved in purchasing decisions, primarily materials handling and technology systems.

SupplyChain Review connects the logistics community like no other resource. Its print magazine — comprising six annual editions, including regular special features and directories — boasts an audited circulation of 6,040 supply chain professionals and its website attracts thousands of visitors a week.


Click here to download a media kit with editorial features and advertising opportunities. And contact one of our team to book your position.



Friday, March 12, 2010